The Indian Premier League (IPL) has brought a new revolution in the cricket world since its inauguration. As the craze of IPL betting is taking over the people, the popularity of IPL is also increasing. Let me tell you that one of the main reasons for this is the auction of its media rights. The auction of media rights has set new records from time to time.
In today’s blog, we will discuss in detail IPL media rights, their auction process, history, current status, and prospects. So let’s move on to the main topic:
Introduction to IPL Media Rights
IPL media rights are the rights that allow a broadcaster or digital platform to broadcast or stream IPL matches live. This makes it easy for you to do IPL Betting Live. These rights include television broadcasting, digital streaming, radio broadcasting, and other media. The BCCI (Board of Control for Cricket in India) auctions these rights at regular intervals, which earns them huge revenue.
History of IPL Media Rights
IPL started in 2008, and since then, its media rights auction has seen many important phases. Let’s know about ipl media rights auction 2025 and ipl media rights price:
- 2008-2017: Sony Pictures Networks India bought the rights for the first ten years in the ipl media rights auction. Then the ipl media rights price was around ₹8,200 crores.
- 2018-2022: After the ipl media rights auction date was announced, Star India bought the rights for this period by bidding ₹16,347.5 crores. Let me tell you that this was double the previous deal.
- 2023-2027: ipl media rights 2025 broke all previous records. BCCI earned a total of ₹48,390 crores. TV and digital rights were given to different companies in the ipl media rights auction 2025.
Read More: IPL Winner List 2025
2023-2027 media rights auction
IPL media rights auction 2025 date announcement before you know. In the auction held in 2022, BCCI divided the media rights into four packages:
- Package A: TV broadcasting rights for the Indian subcontinent.
- Package B: Digital streaming rights for the Indian subcontinent.
- Package C: Non-exclusive digital rights for specific 98 matches.
- Package D: Overseas (outside India) TV and digital rights.
The key results in the ipl 2025 media rights were as follows:
- Package A: Disney Star bagged the TV broadcasting rights for ₹23,575 crores (₹57.5 crores per match).
- Package B: Viacom18 won the digital streaming rights for ₹20,500 crores (₹50 crores per match).
- Package C: Viacom18 acquired non-exclusive digital rights for ₹2,991 crore.
- Package D: Viacom18 and Times Internet jointly acquired overseas broadcast rights for ₹1,324 crore.
Let me tell you that after this auction, the per match valuation reached ₹114 crore. This made the IPL the second most valuable sports league in the world.
Current status of IPL media rights in 2025
In 2024 Reliance Industries and Walt Disney merged their Indian media assets for $8.5 billion, forming a joint venture. Now the digital streaming rights of IPL are now available on Jio Hotstar, a joint platform of Jio Cinema and Disney+ Hotstar.
Initially, Jio Cinema offered free streaming of IPL matches. From 2025, they have adopted a hybrid model, in which you have to subscribe after a certain limit. Subscription plans start at ₹149, while the ad-free version is available for ₹499 (for three months).
IPL Media Rights Auction Process
The IPL media rights auction is a detailed and transparent process, which has several stages:
- Invitation to Tender (ITT): BCCI invites tenders from interested companies, in which they submit their bids.
- Eligibility Criteria: Bidders have to fulfil criteria such as financial stability, technical capability, and experience.
- E-Auction: This is an online process where bidders get the opportunity to bid for various packages.
- Result Declaration: After evaluating all the bids, BCCI announces the winners.
Due to the transparency and competition of this process, BCCI receives the highest price in every auction.
Read More: Top IPL Betting Apps in 2025
IPL Media Rights 2025 Prospects:
BCCI has announced the IPL Schedule 2025. Let me tell you that there is a lot of speculation about the IPL media rights auction to be held in 2025. According to the BCCI, some big changes can be made in this auction this time:
Potential bidders: Giants like Disney Star, Viacom18, Amazon Prime, Sony, and Google can participate in it.
Increasing influence of digital rights: In 2023, the bid for digital rights was lower than TV, but it is likely to be more expensive in 2025.
Increasing demand for international rights: Let me tell you that given the global popularity of IPL, foreign media companies may also be interested in IPL.
Conclusion
IPL media rights are an attractive opportunity not only for the Board of Control for Cricket in India but also for global media companies. The auction to be held in 2025 will be an exciting opportunity for cricket lovers and the industry.
IPL Media Rights FAQs
1. When will the IPL media rights 2025 auction take place?
The BCCI is expected to announce the date for the 2025 auction soon. It is usually held before the IPL season.
2. How much were the IPL media rights sold for?
The media rights were sold for a total of ₹48,390 crore for 2023-2027.
3. Who got the ipl media rights?
Disney Star won the TV rights, and Viacom18 bagged the digital streaming rights.
4. Why are IPL media rights important?
It is a huge revenue source for the BCCI and broadcasting companies. This increases the popularity and reach of the league and brings profits to everyone.
5. Which companies can bid for the IPL 2025 media rights?
Companies like Disney Star, Viacom18, Amazon Prime, Sony, and Google are likely to participate.
Sachin Adgaonkar an expert Sports and i-Gaming writer with 5 years of expertise, adds flair to the game with his dynamic writing skills. His passion for writing is reflected in each article, offering readers insightful analyses and engaging content.
